Our Story
Woven From Heritage,
Dressed for Today
"Every yard of fabric carries a story — of hands that wove it,
colours that kissed it, and a family that believed in it."
01 — THE BEGINNING
A Dream Stitched Together
LIBAAS BY HR was born from a simple belief: that every Pakistani — man or woman — deserves access to premium quality unstitched fabric without having to search endlessly through crowded bazaars or compromise on craftsmanship.
It began at home. With a passion for fabric, an eye for detail, and a deep respect for the textile traditions of South Asia, LIBAAS BY HR started as a personal mission — to bring the finest lawns, khaddar, chiffons, and silks directly to your door, allowing you to dress the way your heritage intended.
What started as a small, WhatsApp-based boutique quickly became something far greater: a community of women and men across Pakistan who share the same love for beautifully crafted, unstitched fabric that lets them express their own style, on their own terms.
"We did not set out to build a brand. We set out to share a love of fabric — and the brand grew from that love."
02 — OUR JOURNEY
From One Collection to a Movement
THE IDEA
A Kitchen Table, A WhatsApp Group
It started with a handful of carefully selected fabrics shared with friends and family — the response was immediate and overwhelming. People wanted more.
FIRST LAUNCH
Men's Khaddar & Women's Lawn
Our first formal collection featured hand-picked khaddar for men and printed lawn for women. Every piece sold out within days. We knew we had something special.
GROWING
Nationwide Shipping Begins
As orders came in from Karachi to Peshawar, we expanded our delivery network across Pakistan — carefully packing every order ourselves to ensure it arrived safely and beautifully.
TODAY
A Trusted Name in Unstitched Fashion
LIBAAS BY HR is now a destination for those who appreciate the art of unstitched fabric — for Eid, for winter, for everyday elegance. Our community continues to grow, one yard at a time.
03 — OUR PHILOSOPHY
Why Unstitched? Why Now?
In Pakistan, unstitched fabric is more than a product — it is a cultural practice. It is the ritual of choosing your own colour, your own cut, your own silhouette. It is taking something raw and beautiful to your tailor and saying: make this mine.
In an age of fast fashion and ready-made clothing, we believe there is profound value in that personal choice. When you buy unstitched, you are not just buying fabric — you are investing in something that will be crafted specifically for your body, your taste, and your occasion.
At LIBAAS BY HR, we curate fabrics that honour this tradition. We source only the finest materials — selecting each design for its quality, its print, its texture, and its cultural resonance. We do not chase trends; we celebrate heritage that endures.
04 — WHAT WE STAND FOR
Our Values
Quality Above All
Every fabric in our collection is hand-selected. If we would not wear it ourselves, it does not make the cut.
Rooted in Heritage
From Sindhi ajrak motifs to Punjabi phulkari-inspired prints — our designs celebrate the rich textile traditions of Pakistan.
Personal Service
We are a family business. Every order is handled with care and every customer is treated as a valued guest — not a transaction.
Accessible Luxury
Premium does not have to mean unaffordable. We price fairly, because great fabric should be for everyone.
05 — A PROMISE
From Our Family to Yours
LIBAAS BY HR is not a corporation. It is a family — one that takes pride in every metre of fabric we send out and every smile we hope it brings when it arrives at your door. We know that the fabric you choose will become the outfit you wear to Eid, to a wedding, to a special dinner — and that is a responsibility we take seriously.
When you shop with us, you are not just buying fabric. You are joining a community of people who believe that dressing with intention is an act of self-respect — and that the right fabric, made into the right outfit, can make you feel extraordinary.
Thank you for trusting us with that.
